# Anchor

> Anchor is a voice-first AI productivity companion built for adults with ADHD and executive-function challenges. Three voice moments — Morning Brief, On-Demand Stuck, Evening Recap — supported by a daily web app for tasks, journal, and settings.

Anchor is built and operated by Aya Labs B.V. It is not therapy, not coaching, not a crisis service, and not gamified. It is a daily ritual of two short voice calls plus an on-demand stuck button.

## Product

- [Home](https://talkanchor.com/): The voice that gets you started. Voice-first AI companion that calls you, talks you through the boring part, and stays on the line while you do it.
- [Pricing](https://talkanchor.com/pricing): Free tier (daily morning brief). Pro $24/month or $199/year (~31% off) adds the evening recap and unlimited stuck calls. Cancel anytime.
- [Resources](https://talkanchor.com/resources): Crisis hotlines and professional support options. Anchor is not a crisis service.

## Coaches

Four AI coach personas. Each has a distinct voice character and target user emotion.

- [Maya](https://talkanchor.com/personas/maya): Warm, conversational. The friend who picks up on the first ring. Best for overwhelmed mornings.
- [Vee](https://talkanchor.com/personas/vee): Knowledgeable, professional. Treats you like a capable adult. Best for high-stakes mornings.
- [Ren](https://talkanchor.com/personas/ren): Calm, gender-neutral, informative. Brings the volume down. Best for activated nervous systems.
- [Sam](https://talkanchor.com/personas/sam): Warm, witty, friend-on-the-line. The body double on speakerphone. Best for stuck moments.

## Call moments

- **Morning Brief**: A 2-to-3-minute call that helps you choose the one thing you'll actually do today.
- **On-Demand Stuck**: A 90-second call when you can't get going. Tap the cord; the coach picks up.
- **Evening Recap**: A 90-second debrief to acknowledge what got done and put tomorrow on the shelf.

## What Anchor is NOT

- Not a chatbot. Anchor calls you.
- Not therapy or a medical service. We don't make medical claims.
- Not a coaching marketplace. No humans on the other side, ever.
- Not gamified. No badges, no points, no leagues.
- Not a Pomodoro timer or habit tracker.

## Legal

- [Privacy policy](https://talkanchor.com/privacy)
- [Terms of service](https://talkanchor.com/terms)
- [TCPA / phone call consent](https://talkanchor.com/tcpa)